Leveraging is key!

The deal has been closed, the details have hit the financial press, your boss is smiling, the client dinner is booked, and the Deal Toy is on its way. But how do you leverage your deal celebration to its fullest potential?

All too often in the industry, the culture to hit “reset” and march into the next pitch without a moment to pause leaves a low-hanging opportunity to market the company’s latest deal unrealized.

You have already made the investment in the Deal Toy, a meaningful gift and symbol of the work and achievement of the team, with a few short tips you can have it work even harder for your brand and have others inspired to reach out for their next deal or potential future employer.

Ensure this is public.

• Marketing your latest deal isn’t always a given. Private deals may need to skip content marketing unless the team wants to acknowledge the deal and create content that doesn’t disclose the guarded details

Get the right team involved.

• To the point above, make sure your client, your own council, leadership and marketing teams are across this initiative. They may want to take control here and for your own bandwidth, it might pay to hand the execution to another team and support if and when requested.

Workshop content ideas.

• The celebration of a deal can spin-off a lot of content ideas. Brainstorm as many as you can then start to edit as you tackle relevance, goals and scope.
  • How did the deal come about
  • What led to the closing of the deal
  • How the team came up with design ideas to celebrate
  • How the piece is produced
  • The event or closing dinner
  • An unboxing video for when the Deal Toys arrive
  • Social media reactions to the Deal Toy or to the deal
  • Images of the pieces on the team’s desk or with the client

Brief us!

• We have a content marketing specialist and have team members with media backgrounds. We can help you craft a strategy and assist with collecting assets.

Determine what channels it can be distributed on.

• Podcasts, company website, social media accounts, emails, internal message platforms, think of as many ways you can publish your content

Create once, publish often.

• An old saying from media – that video or blog post you created can be edited over and over into different sized pieces of content with little effort and multiply into many pieces to be used

Have fun!

• Our motto is Celebrate & Inspire. The essence of creating a deal gift. If your company wants to be known for a culture of celebrating success and recognizing the efforts of their team and clients’ achievements, this is an easy win for your brand positioning.

Integrating deal toys into your content marketing strategy is not just about showcasing a closing, but about amplifying the story behind the success!

By thoughtfully leveraging your deal toy in your marketing content, you can extend the celebration beyond the boardroom, capturing the attention of potential clients, partners, and talent.

Whether through social media, blog posts, or internal communications, these symbols of achievement can become powerful tools in reinforcing your brand’s narrative and commitment to excellence! Don’t let the opportunity pass—make your deal toy work harder for you, and let it be the catalyst for future opportunities and connections.

Contact us today if you need any help integrating your deal toy into your content marketing strategy.