Crafting a Custom Deal Toy with Sintered Stone

December 20, 2024

Creating a Lasting Impression with a Custom Financial Tombstone

Investment banking teams understand the importance of making a long-lasting impact on clients. One of the best ways to commemorate a successful transaction is through a custom deal toy that not only celebrates the deal but also strengthens relationships with key stakeholders.

Highlighting the Client's Sintered Stone in the Financial Tombstone

Our client, a world-leading brand in sintered stone, a revolutionary architectural surface with premium technical features, wanted their product featured in the deal toy. Whilst this type of stone could have been imitated on the deal toy using acrylic or acrylic mixed with stone, the best way to highlight the client’s product as well as do it justice was with the real stone itself in the final piece.

The Solution: A Mix of Premium Materials

Collaborating closely with the investment banking team, we designed a deal toy that incorporated wood, acrylic, metal, and authentic sintered stone. This blend of materials created a one-of-a-kind financial tombstone that captured the essence of the client’s product and the success of the transaction.

The Impact of a Well-Designed Deal Toy

The decision to use real sintered stone, rather than imitation materials, didn’t just elevate the final product’s visual appeal—it also showcased the client’s core values.

By incorporating the authentic stone, the deal toy became more than just a commemorative piece; it became a tactile representation of the innovation and craftsmanship that defines the client’s brand. This attention to detail left a lasting impression on the client’s stakeholders, reinforcing their trust and appreciation for the collaboration. A well-designed deal toy serves not only as a memento of a successful transaction but also as a tool to strengthen ongoing relationships, allowing recipients to feel personally connected to the deal.

Participant testimonial

“Working with Altrum was a bespoke experience. The design team was happy to go ‘off-piste’ and try something new and challenging, whilst working through multiple designs until we had the right outcome. The finished product was then dispatched worldwide to 60+ happy recipients, allowing them to touch and feel the product which underpinned a successful deal for years to come.”

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