Project Scrabble

Portfolio

November 1, 2018
google deal toy
Industry TMT

The
Project

Our client came to us seeking a deal toy to celebrate Alphabet’s recent transaction. Alphabet is the parent company of Google, Nest, and several other companies previously owned by Google. The deal team asked for Altrum’s guidance in order to create the perfect deal toy.

The
Inspiration

The first element to take into consideration was the Google logo. Being the Alpha “bet” of the company, our client wanted to be sure to incorporate it in the deal toy design. Altrum Honors recommended a circular shape, to best match the “G” logo, to create the space necessary for a visually pleasing effect and to write the deal tombstone.

Secondly, it was requested that the project code name, “scrabble,” be reflected. This design element really came to life by placing actual scrabble pieces on the wooden base in order to spell out the company name “Alphabet”.

The materials were chosen with the recipient in mind; a mix of shimmering crystal and natural wood to exhibit the fun and modern culture of Alphabet, making sure the deal toy would complement the office décor nicely.

The
Results

The client was very pleased with the deal toy design Altrum created for them. A deal toy celebrates a transaction, but also the bond financial institutions have with their client; the symbolic elements integrated in the financial tombstone succeeded in conveying the shared accomplishments of the deal team.

Don’t know where to start?

Take a look at our hassle free 4 steps process.

Share your ideas with us

…and together we will create a real piece of art!

Get my free design
Fransyl Award
Case Studies
Fransyl
ameripride banner
Case Studies
Value Added
AmeriPride is a uniform rental and linen supply company operating across the United States and Canada. In January 2018, it announced that […]
banner americain natural supply
Case Studies
Groundhog Day
American Natural is a Pennsylvania-based firm focusing on the local communities it serves — whether through its commitment to providing access […]

By continuing to use the site you agree to our privacy and cookie policy.

I agree