PortfolioNovember 2, 2018
On July first, the United Soccer League formally welcomed its new Nashville franchise to the league in a public celebration that included Nashville Mayor Megan Barry and the team’s ownership group. To celebrate this milestone, the committee asked Altrum to create an award for the investors.
Altrum designed the award with the team’s spirit at the forefront. The franchise revealed that the team’s logo features a circular “N,” along with a small center circle, representing a spinning record paying tribute to Nashville’s “Music City” heritage. In order to remain true to Nashville’s legacy, the award includes a guitar as the central point of focus. Altrum also included the team’s new logo, along with proper recognition for USL Nashville, while adding the event’s hashtag, so the recipient can relive the moment according to their pleasure.
The committee was thrilled with the final result, and proud to gift the team of investors with such a symbolic and personal memento. Our clients told us that “everyone who received a deal toy was extremely thankful and noted how “cool” they were”!