{"id":14941,"date":"2015-06-11T09:57:29","date_gmt":"2015-06-11T09:57:29","guid":{"rendered":"https:\/\/www.altrum.com\/resources\/articles\/six-etapes-pour-mettre-au-point-une-campagne-de-motivation\/"},"modified":"2023-07-05T17:22:31","modified_gmt":"2023-07-05T17:22:31","slug":"six-etapes-pour-mettre-au-point-une-campagne-de-motivation","status":"publish","type":"articles","link":"https:\/\/www.altrum.com\/fr\/ressources\/reconnaissance\/six-etapes-pour-mettre-au-point-une-campagne-de-motivation\/","title":{"rendered":"Six \u00e9tapes pour mettre au point une campagne de motivation"},"content":{"rendered":"

Les campagnes de motivation, les campagnes incitatives ou les concours de vente se rallient autour d\u2019un principal objectif commun : promouvoir l\u2019adoption d\u2019un nouveau comportement au travail. Ces campagnes peuvent viser plus particuli\u00e8rement l\u2019atteinte des objectifs suivants :<\/p>\n","protected":false},"featured_media":8033,"menu_order":0,"template":"","resources_articles_tags":[490,504],"resources_topics":[418,419],"resources_solutions":[420],"class_list":["post-14941","articles","type-articles","status-publish","has-post-thumbnail","hentry","resources_articles_tags-motivation-2","resources_articles_tags-performance-fr-2","resources_topics-engagement-employes","resources_topics-recrutement-marque-employeur","resources_solutions-reconnaissance"],"acf":[],"yoast_head":"\nSix \u00e9tapes pour mettre au point une campagne de motivation<\/title>\n<meta name=\"description\" content=\"Voici six conseils pour \u00e9laborer une campagne de motivation efficace afin de promouvoir l\u2019adoption d\u2019un nouveau comportement au travail.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link 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