La cr\u00e9ativit\u00e9, soit la capacit\u00e9 de cr\u00e9er un concept nouveau \u00e0 partir d\u2019\u00e9l\u00e9ments connus pour r\u00e9soudre un probl\u00e8me, s\u2019av\u00e8re de plus en plus essentielle en entreprise. Au c\u0153ur de l\u2019innovation, elle permet \u00e0 vos \u00e9quipes de cr\u00e9er de nouvelles id\u00e9es et de devancer la concurrence. Mais comme elle est difficile \u00e0 mesurer, elle a longtemps [\u2026]<\/p>\n","protected":false},"featured_media":10966,"menu_order":0,"template":"","resources_articles_tags":[486,488,490,504,430],"resources_topics":[417],"resources_solutions":[420],"class_list":["post-14812","articles","type-articles","status-publish","has-post-thumbnail","hentry","resources_articles_tags-culture-2","resources_articles_tags-equipe","resources_articles_tags-motivation-2","resources_articles_tags-performance-fr-2","resources_articles_tags-trucs-en-2","resources_topics-gestion-performance-organisationnelle","resources_solutions-reconnaissance"],"acf":[],"yoast_head":"\n